It’s a bad year for mosquitoes – or rather, a great year for mosquitoes, a bad one for their prey. On Long Island, where I live, I can’t step out to the garden without being attacked. There’s a wooded park nearby where I like to take the dogs for long, off–leash walks. Last couple of times I tried, I longed for one of those veiled hats that women explorers used to wear. I spent the entire walk waving my hands in front of my face, batting the pests away.
I thought of those mosquitoes when a former student (thanks, Deniz!) sent me a link to a service that offers, for an hourly fee of over $100, to match writers with literary agents. What’s wrong with that? you may ask. If you do, I’m glad you’re reading this post, because this is also a bad year for purveyors of unnecessary services to writers. It’s money they’re after, not blood; but how much of either can writers spare?
Writers who’ve invested time, effort and emotion in writing a book desire to see that book published with a passion like that of people who long for a child. Desire of that magnitude makes people vulnerable to hucksters. Of course, hucksterism on the fringes of publishing is not a new phenomenon. Long before the advent of inexpensive self-publishing, vanity publishers existed to fulfill the dreams of aspiring writers, at a hefty price. Distribution was never part of the deal, so most often those writers ended up with boxes of unsellable books in the garage. Today, writers can distribute their self-published books through the same online channels as trade publishers, and they have far more tools to communicate with potential readers. The market is booming, and so is this year’s crop of mosquitoes.
I was a literary agent for many years and have been a writing teacher for many more. I feel protective toward writers and I don’t like seeing them ripped off. Today I’m going to look at just a couple of the services currently offered to writers. Take, for example, the submissions service I mentioned earlier, which promises to expedite the (admittedly tortuous) process of getting a literary agent.
In fact there are numerous companies that offer the same service, and they exist for a reason: it’s not easy to get an agent, or to sell your book without one. Unless they have an introduction from client or publishing professional, writers need to work hard just to persuade agents to read their manuscripts. Most submissions are rejected at the query stage…but not all. If the work is good enough, and the writer goes about searching in a smart way, finding an agent is definitely doable. Many of my students and forum friends have found agents in recent years, and several had multiple offers of representation. This, by the way, is why when agents decide they want a book, they tend to act very quickly: they assume that if they are interested, others will be, too.
Agents are still reading, searching and hoping for the next original voice. (See this interview with literary agent Gail Hochman.) Writers need to learn to present their work professionally: polish the manuscript till it shines, research agents, writes a good query letter. Excellent books and websites abound with guidance on how to do that. (Here is a list of some of my favorites.) Any service that guarantees to find writers an agent probably has some snake oil and a bridge or two for sale. Even the ones that don’t guarantee it imply that their service makes it more likely. Not so. If the work isn’t first-rate, no intermediary will be able to persuade a legitimate agent to invest time in it. If the work is good enough, agents don’t need an intermediary to point that out.
All these submission services do, in my opinion, is impose an extra layer between writers and publishers. Their expensive guidance is based on free data bases available to any writer with an Internet connection; Agentquery’s, for example. For more on this topic, see Victoria Strauss’s article on Writers Beware.
There are many species of publishing mosquitoes. Some varieties (Anopheles scribus) specialize in self-published writers. It hurts me to hear about writers paying hundreds of dollars for reviews from bloggers or companies like Kirkus Indie Book Reviews. The purveyors of this service are exploiting a weakness in the self-publishing industry: the difficulty in finding readers when your book is one drop in a sea of millions of self-published works. Eventually, I expect, legitimate reviewers of self-published work will emerge with sufficient clout to sell books. Paying for a review of your own book is no substitute. Before writing this post, I read a whole batch of these reviews from the better-known sites, which claim to be impartial. I found several things in common. The reviews are primarily plot summaries, as if to prove the reviewer had actually read the book. Then the reviewer said some nice things and some mildly critical things about the writing. No matter how negative the overall review, there was always a line that the writer could extract as a blurb.
Writers, save your money. Paid reviews have no credibility, and I don’t believe they sell books. The only review worth having is an impartial one from someone not paid by, related to, or sleeping with the writer. Better to invest that money in learning the craft. Take a writing class or find an experienced editor with a track record to work on your book with you. (Scroll down on this page for a list of criteria to look for in writing teachers and editors.) The best way to sell a book is still to write a really good one.