Category Archives: Marketing

A Talk with J.A. Jance

Send to KindleWe met under the happiest of circumstance. The celebrated  J. A. Jance had read A DANGEROUS FICTION and enjoyed it enough to agree for the first time in many years to write a blurb. I wrote to thank … Continue reading

Posted in Marketing, Promotion, Publicity, the writing life | Tagged , , , , | 10 Comments

Insider Tips from a Publicity Pro: Positioning Books for Success

Send to KindleI’m delighted to welcome to In Cold Ink Brian Feinblum of Media Connect, a major book publicity firm with a tent large enough to include Al Gore and Dick Cheney on its client list—so you know that’s got … Continue reading

Posted in Marketing, Publicity, Self-publishing | Tagged , , , | 6 Comments

What Sort of Publishing Is Right For You?

Send to KindleIn my last post, I wrote about the results of a large though unscientific survey of authors, which revealed a high level of dissatisfaction around the areas of marketing, sales and income. This struck me as profoundly unsurprising, … Continue reading

Posted in Digital publishers, Hybrid authors, Mainstream publishing, Marketing, Self-publishing, Series, Submitting, Writers beware | Tagged , , , , , , , , | 11 Comments

An Experiment in Genre

Send to KindleWhen I was 22 and fresh out of college, I got a job as a copywriter with Fawcett Books, one of the top three paperback houses of the time. They published several lines of romances that sold very … Continue reading

Posted in Book Jackets, Genre, Marketing, Self-publishing, Series, Writers, Writing tips | Tagged , , , , , , | 47 Comments

The Inside Scoop: A Publicist’s Take on Book Marketing

Send to Kindle  No one writes for his desk drawer. Books are a means of transmitting stories, ideas, history, experience, and emotion; and that transmission can only succeed when the books are read. But to be read they must first … Continue reading

Posted in Interviews, Marketing, Publicity, Reviews, Self-publishing, Writing tips | Tagged , , , | 13 Comments